12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment project concept can substantially improve a brand name's attractiveness in the talent market. And the great news is that it doesn't always need an insane spending plan!

Now is the time to inject some creativity and enjoyable into your recruitment projects and shake up those dull, overused recruitment strategies that normally begin with posting on task boards (boring).

When your talent team starts producing original, appealing campaign concepts that connect into and enhance your general recruitment technique, you'll rapidly discover how to bring in the very best and brightest prospects.

TL; DR - Key Takeaways

- Creative recruitment campaigns are all about developing fun and appealing ways to draw in excellent candidates to your brand and make a bigger effect on candidates.

Examples include recruitment by means of a dating app, using a mystical code to crack, hosting meet-ups, or employing the aid of an immersive virtual trip.

- You can develop innovative ideas for your recruitment campaign by evaluating the problems your skill group has now, investigating how other companies hook applicants, or brainstorming originalities with your team.

- Three examples of companies believing outside package consist of IKEA's 3D-printed meatball campaign, Volvo's S90 design automobile that interviews its own professionals, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can't miss out on out on that one, so continue reading).

- After releasing your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can select from our library of over 150 test design templates to streamline and automate your working with process.

What is an imaginative recruitment project?

Recruiters or skill acquisition groups that utilize initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target market.

How do you understand if your company is using creative ideas in your technique?

Well, has the talent group been using the very same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same traditional strategies that everybody else utilizes, there's no method your brand name will stick out in the crowd.

When business connect with prospects in a thoughtful, impactful method with their recruitment marketing, they're more likely to attract the qualified individuals they're searching for. Now, here's how your group can start doing things in a different way.

How do business consider imaginative recruitment projects?

It's not too complicated. Let's stroll through the steps for producing effective, original recruitment marketing.

Step 1: Identify your team's most significant blockers in acquiring leading talent.

Step 2: Next, brainstorm concepts or techniques to get rid of those challenges. Here are some ideas:

- Get inspiration from other companies currently considering of package.
- Put yourself in the shoes of your target audience and believe of ways to communicate with them in a design and tone that will interest them, such as an animated video.
- Connect to associates to collect ideas from a diverse group.
- Consider what your company values extremely in its present employees.

Step 3: Bring all your concepts together and develop your recruitment project method, including the channels you'll utilize to publish it, such as social networks and your careers site.

Step 4: Review your campaign cost and guarantee you have the spending plan you require, or change your plan appropriately (keeping in the great stuff your target audience likes).

Step 5: Launch your project and hope your task advert and other campaign elements get extensive national, global, (and even viral!) attention.

Do we need to outsource customized elements of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every element of an imaginative job in-house. In that case, you may require to outsource particular parts to an agency, such as:

- Designing social media or other digital advertisements
- Creating a video (that does not look like your nephew took your smart phone).
- Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the fun stuff.

To assist you win on this brand-new path, we've pulled together some genuinely ingenious recruiting concepts below. Companies that developed some initial or innovative attention grabbers to draw in great candidates.

12 innovative and inspiring recruiting campaign examples

Let's face it, many companies require a recruitment process remodeling. Especially if they want to bring in young, qualified prospects (and the company's employer brand name is as attracting them as a 1970s movie).

The following business (the majority of which you've likely become aware of) likewise needed some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior staff for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, employment advertisements, recommendations.
Their most original project idea was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the program's season finale. It might not have included at any huge global marketing festival, however it sure got individuals talking. And that's what you desire.

2. British Army - New Recruits Campaign

Problem: Recruiting soldiers for unsafe occupations like the army is becoming harder.
Recruitment strategy: Using pop-culture recommendations to draw in a broad range of 'profiles'.
Tactics: TV adverts, social media, and other online platforms.
This project is special since it uses the principles of good advertising or copywriting by interesting what is essential to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely underestimated and is likewise experiencing a quick boost in need post-pandemic.
Recruitment strategy: Using emotional and aspirational messaging to bring in individuals whose worths align with the company's purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is usually exceptionally under-appreciated certainly requires some extra innovative juice. Home Instead decided to utilize the services of an expert company for this campaign to refresh their brand name and hook exactly the ideal sort of people.

The agency developed exceptionally emotive recruiting videos for this specific niche industry, which 100% hit the mark with their "can't assist but care" target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn't a tech career location, and filling tech and digital jobs was a tough task.
Recruitment technique: Using a significant innovation pattern to sign up with the discussion and increase their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a genuinely initial project run by the Swedish furniture producer IKEA. To draw in skill that believes out of the box, they welcomed prospective prospects for an interview over a meal of meatballs.

But not their conventional Swedish meatballs ... these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment method: Targeting jobless, underemployed, and ready-to-work candidates seeking to start their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, digital display ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The industry has actually regained 6.9 million tasks because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes prospective beginners knowledgeable about the vast array of advantages available with a career in hospitality and utilizes testimonials from present employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested attempting to attract 1,000 brand-new staff members over 12 months.
Recruitment strategy: Doubledown on promoting the 'work from anywhere' policy to bring in tech talents who want to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one's certainly another creative recruitment project that the software application company, Atlassian, released recently. The 'AttlassiVan' drove around Australia on a month-long recruitment trip.

Their novel idea aligned well with their work-from-home policy that they were likewise 'driving home'. And hopefully, their ingenious thinking has actually assisted them meet their Australian and global consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety.
Recruitment technique: employment Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to help in reducing hiring biases by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment strategy: Targeting a very particular skill segment - empty nesters and over-45's.
Tactics: Marketing campaign

Now, this is another project that's believing out of the box. After coming throughout an interesting market insight that "around 78% of British moms and dads aged 45 and over want to handle a brand-new challenge once their children fly the nest", EasyJet crafted a recruitment campaign targeting this specific talent pool.

Filling the team lacks with prospects who are over 45, whose kids have lastly flown the nest, and who are now looking for a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a renowned global motor program and developing the brand as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that's turning your typical recruitment campaign method on its head for sure! The team integrated AI into the automobile's pedestrian speech innovation and automobile connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an ingenious, gamified technique to engage passive & offering a totally free gift.
Tactics: Skills test was marketed on social media platforms

Our sis business, Toggl Track, wished to hire an SEO supervisor and thought of an enjoyable campaign that 'd be a win-win scenario for all. We created a skills test challenge and advertised it throughout social networks, offering a totally free tee shirt to applicants who achieved high scores.

Reaching passive prospects while getting the word out about our brand to other gifted workers worldwide-it doesn't get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive employer brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart's huge talent acquisition campaign was created by Nexus and assisted give the brand name a much-needed facelift (given that the retailer might not have been top of lots of candidates' favorite company lists).

12. Lowe's Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment strategy: Taking advantage of a growing interest among youths in home remodelling and crafting a compelling worth proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as artworks, out-of-home, web, and social networks content

Intending to recruit some 5,000 individuals in a year in the middle of exceptional labor lacks, Lowe's Canada was dealing with the huge difficulty of bring in more youthful employees. Partnering with an innovative agency, the brand name designed a recruitment project focusing on chances for development and knowing within its network.

They have likewise found that 88% of Gen Z trainees want to work for companies who offer them access to training and development opportunities.

Training is a concern for us, so we make certain to use extensive training to everyone who joins our teams. Working in among our stores is a terrific chance for people to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand name launched a campaign and exhibition that develops on the desire to find out by revealing compelling examples of restoration failures that youths can prevent by working and learning at one of the brand's stores. Each of the exhibitions had a QR code for using straight for employment the numerous open positions.

Thinking about your next initial recruitment campaign technique?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative business to approach prospects.

Whatever the role, from grabbing up the very best engineers to roping worldwide's biggest salesmen, your recruitment marketing efforts are sure to hit their hearts and minds if you use your imagination!

One simple method to include sparkle to your next recruitment project while making it enjoyable and engaging for you and possible candidates is to begin with skills tests. And, no, you don't need to produce tests from scratch. Our test library is overflowing with role-specific questions established by the experts.

Bid farewell to inappropriate candidates and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see simply how easy, enjoyable, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing teams. She works at Toggl Hire and discusses how companies can recruit actually excellent individuals.